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Unveiling the Creeping Normality Effect – Issue #99 (5 min read)

Easter Island: The Mystery & The Warning

Many of you might know Easter Island for its nearly 1,000 enigmatic statues, some towering up to 30 feet and weighing a staggering 80 tons. But the real mystery is not the statues themselves but the fate of the people who built them.


Centuries ago, the vibrant society that once thrived on this island collapsed. Why? One leading theory points to the over-harvesting of palm trees, essential tools to move these giant statues. This seemingly small act led to a domino effect: the rise of rats that devoured tree seeds, the extinction of trees, and the subsequent inability to fish due to a lack of canoes. Soon after, birds, essential for pollination, were hunted to extinction. The islanders’ primary food sources vanished, eventually leading to their own decline.


But the critical question here is: How did they not see it coming?

The answer: Because the disaster was slow-moving.

This tale of Easter Island illustrates the ‘Creeping Normality Effect’. It refers to severe negative changes that occur so gradually over time that they go unnoticed until it’s too late.

In the context of our health, we often don’t notice the slow and subtle shifts. A skipped workout here, an extra sugary snack there, less water, more caffeine – all might seem inconsequential in the short term. However, as these habits stack up over weeks, months, and years, they lead to significant health concerns, just as the tree-cutting led to societal collapse on Easter Island.

Strategies to Combat the Creeping Normality Effect in Our Health

  • Awareness:

Educate Yourself: Continuously educate yourself about nutrition, fitness, and mental health. Stay updated with credible sources.

Reflect Often: Take a moment every week to reflect on your lifestyle choices. What did you eat? How active were you? How did you feel mentally?

  • Regular Health Check-ups:

Yearly Physicals: Don’t skip your annual doctor’s appointment. Routine blood work and screenings can catch issues before they become major problems.


Track Your Progress: Use health apps or traditional journals to monitor parameters like sleep, mood, energy levels, and exercise.

  • Seek Feedback:

Peer Support: Engage with friends or family members and encourage a mutual feedback mechanism. For instance, workout buddies can help keep each other accountable.

Join Health Communities: Participate in local or online health forums and communities. Sharing experiences and learning from others can be beneficial.

  • Set Small Goals:

SMART Goals: Make your goals Specific, Measurable, Achievable, Relevant, and Time-bound.

Celebrate Achievements: Every time you reach a goal, no matter how small, take a moment to appreciate your effort.

  • Establish Routines:

Consistent Sleep Patterns: Aim for 7-9 hours of sleep and try to keep a consistent sleep schedule.

Meal Planning: Dedicate a day to plan and prep meals. This can help ensure balanced, nutritious intake throughout the week.

  • Stay Physically Active:

Find Activities You Love: Instead of slogging in the gym, find a sport or activity you truly enjoy. Dance, hiking, swimming, or even just walking can be effective.


Incorporate Movement in Daily Life: Take stairs, have walk-and-talk meetings, or set a reminder to stand up and stretch every hour.

  • Mental Health Focus:

Practice Mindfulness and Meditation: Even a few minutes a day can make a difference in reducing stress and increasing self-awareness.

Engage in Hobbies: Hobbies can act as a therapeutic outlet, be it painting, reading, gardening, or any other activity that brings joy.

  • Limit Digital Exposure:

Screen Time Limits: Be aware of how much time you’re spending on digital devices and set boundaries.

Digital Detox: Designate certain times of the day or specific days of the week where you disconnect entirely.

  • Continuous Learning:

Attend Workshops: Participate in health and wellness workshops or seminars.

Read Books: Regularly read books or articles that promote positive health habits.

  • Seek Professional Guidance:

Consult a Nutritionist: If unsure about your dietary habits, consult a professional who can guide you based on your specific needs.


Engage with a Personal Trainer: They can help craft a workout regimen tailored to you.

By integrating these strategies into our daily lives, we can be proactive in identifying and reversing the subtle, detrimental shifts in our health. It’s about making consistent, conscious decisions each day. Remember, the tortoise won the race with slow and steady steps. Similarly, our health journey is a marathon, not a sprint.

The tale of Easter Island is not just a historical narrative but a powerful metaphor for our lives. Much like the gradual changes that led to the island’s societal collapse, our health can subtly decline if we’re not vigilant. But here’s the good news: with awareness, commitment, and the strategies outlined above, we have the power to change our trajectory. Each decision we make, no matter how small, lays the brick for our future well-being. So let’s pledge to prioritise our health, recognising the subtle shifts, and taking proactive steps to ensure a life of vitality and fulfilment. Remember, it’s the everyday choices that pave the way for a lifetime of wellness.

Let’s get fitter together.

Pause and Reflect :

  1. Can you recognise any small, seemingly inconsequential changes in your health or habits that have accumulated over time?

  2. Reflect on your health and lifestyle habits a year ago, five years ago, or even a decade ago. How have they evolved?

  3. If these subtle changes continue, where do you see your health or habits in the next year, five years, or decade?

  4. Have you ever caught yourself justifying or downplaying these gradual shifts, thinking they’re “not a big deal”?

  5. While reflecting on negative changes is important, can you identify any positive subtle shifts in your health or habits over time?

I am hosting next four day workshop on Deep Health from Oct 12 – Oct 15, 2023. Boost your wellbeing across six spheres of your life by attending it. To reserve your spot, mail me at

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