About the book
The global market for fitness-focused apps and devices around $30 billion today. This means that more than ever, we’re looking at our wrists not only to check the time, but also to see how much we’ve moved, monitor our heart rate, and see how we’re stacking up against yesterday’s tallies.
As a result of our fitness tech addiction, we’ve lost awareness of what we’re doing, how we’re feeling, and what’s going on around us. This is bad enough in the gym, but when we get outside, the constant checking of a tiny screen truly wreaks havoc, downgrading what should be a rich experience into yet another task we need to complete to meet our daily goals. And if we fall short, we feel inadequate. There’s also the issue of data inaccuracy, with many device makers now admitting that their gadgets provide only estimates. So why do we continue to obsess over data and treat it as gospel truth?
It’s time to stop, take a breath, and hit the reset button in a big way. Unplugged provides a blueprint for using technology to meet your health and performance goals in a much smarter way, while reconnecting to your instincts and the natural world. In addition to sharing the performance expertise of Brian Mackenzie and the scientific insight of Dr. Andy Galpin, Unplugged features exclusive stories and advice from elite athletes and world-renowned experts like Laird Hamilton, Tim Ferriss, Kai Lenny, Kelly Starrett, Steven Kotler, Erin Cafaro, Lenny Wiersma, Dr. Frank Merritt, and Brandon Rager.
About the Authors
Brian Mackenzie is a world-renowned strength and conditioning expert and the author of the New York Times bestseller Unbreakable Runner. He is the founder of the training program Power Speed Endurance and the cofounder of the complete fitness lifestyle system XPT Life.
Dr. Andy Galpin is a professor of kinesiology at the Center for Sport Performance at California State University, Fullerton. He has a PhD in human bioenergetics and is the founder and director of the Biochemistry and Molecular Exercise Laboratory.
Phil White is an Emmy-nominated writer and the coauthor of Waterman 2.0 and Flight Plan with Dr. Kelly Starrett. He also contributes to The Inertia, SUP the Mag, and Canoe & Kayak.”