Only 2 weeks to go for The Growth Retreat, a networking event, I am hosting at Rishikesh from 8-11th December 2022. Every week we bring you a write up by one of the esteemed guest speakers of the Retreat, giving you a sneak peak of what they will be sharing with the participants of the Retreat.
The Story of Gabbbarsingh
by Abhishek Asthana
Born in Muzaffarpur (Bihar) with limited means, to a factory supervisor & a housewife. A city which has the record for the largest number of open sewers in India. Worked hard at school, but a large number of kids who work hard at Tier 3 schools, get overwhelmed when thrown at the bigger stage. Nevertheless trudged along, cracked IIT JEE got a rank of 5433 but not a decent enough rank to get admission in an IIT, (seats were less then) Finished my engineering, Got placed in Samsung R&D. Parents were elated. For them it was the end of it, seeing their kid earn more than them, in a stable job is the end of ambition. Even though I was good at one other thing – Writing. I had a decent blog as well. But that could never be a profession in an Indian household.
I was sent to South Korea for work, It was in January then, it was snowing in Seoul, I was in my Guest house in Gyeonggi Do. thinking about what to post on my blog next. A recent phenomenon was Twitter, where people used to follow each other. A novel concept then, when people were either friends or fans on Social media.
I thought why not have the Sholay multiverse on Twitter, Have a Basanti handle which then would be followed by 10-12 Daaku handles. Just on the silly premise that Basanti will tweet to Veeru that “Pls Help, Daakus are following me”
I created a few handles, Basanti, Kaaliya, Gabbbar etc and then took screenshots of tweets to be put in my blogpost, and to be deleted soon. What happened later changed my life..
TV, News, Print appearances. Being followed by Amitabh Bachchan, to Business leaders, to Cricket Players, Bollywood people.
Met Ramesh Sippy (the guy who made Gabbbar), Played video games with Sachin Tendulkar, Swam with Hardik Pandya, Hugged Anurag Kashyap, Travelled the World, Built two Million dollar businesses.
Raised more then 3 million dollars from 20+ Unicorn founders, Our ad campaigns were displayed in New York to Hollywood people, Worked with 50+ clients both India & Abroad for my 1st company. All coz of that one snowy night in Gyeonnggi Do in South Korea.
A B school graduate Abhishek Asthana, has worked extensively in India and Korea. His experiences include leading the Durex India creative team which won him some coveted awards in India & abroad. Currently Asthana is a team leader at GingerMonkey and is the co-founder at Zorro- a pseudonymous social network platform. You can connect with him on Twitter @gabbbarsingh
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See you next week .
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