The Mentors at the Growth Retreat
Only 3 weeks to go for The Growth Retreat, a networking event, I am hosting at Rishikesh from 8-11th December 2022. Every week we bring you a write up by one of the esteemed guest speakers of the Retreat, giving you a sneak peak of what they will be sharing with the participants of the Retreat.
Digital for good
by Shubho Sengupta
In the last few years, there has been a lot of negativity about the effect of technology on society, especially social media.
These are just a few:
- Fake news that leads to violence
- Manipulation of thought
- Cyberbullying, Trolling
- Low self esteem, insecurity
- Data theft
However, in parallel, social media has also been a force for tremendous global good. It has made us more aware of our similarities, fostered inclusiveness and enriched democracy and equality.
The top 3 ‘goods’:
- Social media gives voice to minorities and vulnerable sections, incl senior citizens
- People are collaborating for good on social media. (Covid relief, culture & arts)
- Social media has a stake in improving society. (Global consensus on Environment)
Moving forward, this is an outline of what brands, corporates, civil society and govt can do collectively:
Focus on grassroots solutions to environmental issues .
Give a platform to Gen Z as coming change agents
Tackle mental health problem collectively
Body positivity esp amongst youth
More inclusive society, less isolation
Much can be done at an individual and collective level. The time to start building an open inclusive positive society is now.
A veteran ad guru, Subho Sengupta has worked in traditional/brand advertising working with brands like O&M, Leo Burnett, JWT and Contract Advertising. Senguptahas experience across a spectrum of brands, from multinational to start-ups, including Amex, NIIT, GSK, Gillette, Pepsi, Coke, Motorola, Star-ESPN,DeBeers, etc. From 2013 onwards he has been working as a creative consultant with India’s biggest brands like ABP Group,Tata Tea, Airtel, Nokia, Lava Mobiles, Times Group, and Outlook.
You can connect with him on twitter @shubhos.
I am off for my annual two weeks holiday tonite. Minoo and I will be celebrating 33 years together. I hope I can keep working on the newsletter from there also.
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We have also archived all the old issues and you can access them at www.sandeepmall.com. They contain some very good tool kits to take charge of your well being.
See you next week .
The information provided in this newsletter is not medical advice, nor it should be taken as a replacement for medical advice. I am not a medical Doctor so I don’t prescribe anything. Most of the tools suggested are based out of scientific research and my experiments with them. Your healthcare, your wellbeing is your responsibility. Anything we suggest here, please filter it through that responsibility.
September 18, 2022