It Takes What It Takes shows you how to deal with even the most challenging circumstances—and thrive. Moawad reveals how top performers hone their competitive edge by effectively managing both negativity and failure as well as positivity and success: Neutral thinking is the key.

Neutral thinking is a high-performance strategy that emphasizes judgment-free thinking, especially in pressure situations. It acknowledges that the past happened. However, the past isn’t predictive. If you can absorb and embrace that belief, everything can change.

Trevor Moawad was a renowned Mental Conditioning expert and strategic advisor to some of the world’s most elite performers. In 2017, Trevor was named the “Sports World’s Best Brain Trainer” by Sports Illustrated. From Ft. Bragg to Harvard Business School, from elite Quarterbacks to top level CEOs.

He died at a very young age in 2021 because of cancer.